Cause-Driven Design

In Cause-Driven Design®, Matt Schwartz, founder and director of strategy at Constructive, a New York City-based design and brand strategy firm specializing in nonprofits and education, explores the nexus between design and mission-driven work and explains how nonprofits can use design to engage and speak more meaningfully to the needs, goals, and motivations of their principal audiences....

What Am I Buying? Understanding Website Technology & Costs

What Am I Buying? Understanding Website Technology & Costs

Ian Mariano  |  May 30, 2017

Your website is a critical part of how audiences experience your organization's brand, says Constructive's Ian Mariano, and the choices you make about website technology have a significant impact on how effective it will be in accomplishing your organizational goals....

Content Strategy and Copywriting for Social Impact

Content Strategy and Copywriting for Social Impact

Quinn MacRorie  |  March 22, 2017

There's lots of good (and not so good) writing on the Web, which is why it's important, writes Constructive's Quinn MacRorie, to structure and format your content so as to capture and keep your readers' attention....

Designing Brand Experiences for Social Impact

Designing Brand Experiences for Social Impact

Matt Schwartz  |  January 29, 2017

In his latest, Matt Schwartz argues that focus and clarity are critical if brands hope to stand out in our message-saturated world. And for social change organizations, the challenge is even greater....

Design Vendors Are Destroying Nonprofit Organizations!

Design Vendors Are Destroying Nonprofit Organizations!

Matt Schwartz  |  June 28, 2016

If you still see design firms as "vendors" rather than as "partners," you need to stop. In the latest installment of his Cause-Driven Design series, Constructive's Matt Schwartz explains why....

The One Strategy You Need to Design an Effective Website

The One Strategy You Need to Design an Effective Website

Matt Schwartz  |  February 29, 2016

Constructive's Matt Schwartz suggests that when we design a website on a foundation of brand strategy, we are able to move beyond the limiting paradigm of UX to create an experience that connects us to something bigger than the real estate on our screens....

How Nonprofit Branding Strengthens Impact: Part 1

How Nonprofit Branding Strengthens Impact: Part 1

Matt Schwartz  |  April 30, 2015

In the third installment in his series, Matt Schwartz provides some context for determining what a brand is and how it is experienced, then offers insights into how to think more strategically about the brand experiences your organization creates....

8 Keys to a Successful Client/Design Firm Relationship

8 Keys to a Successful Client/Design Firm Relationship

Matt Schwartz  |  March 5, 2015

In the second article in our new series, Matt Schwartz shares the "rules of engagement" his design firm developed to work with nonprofit clients in an open, collaborative, and even fun dynamic....