2017 Global NGO Online Technology Report

2017 Global NGO Online Technology Report

While staff at 79 percent of nongovernmental organizations agree that social media is an effective means of enhancing online brand awareness, only 66 percent say their executive leadership supports prioritizing social media in their online communications and fundraising strategy, a report from Public Interest Registry and Nonprofit Tech for Good finds. Based on a survey of more than forty-nine hundred NGOs in Africa, Asia, Australia and Oceania, Europe, North America, and South America, the report, 2017 Global NGO Online Technology Report (15 pages, PDF), found that 92 percent of respondents worldwide had websites, 78 percent of which were mobile-compatible, and that while Africa had the lowest percentage of NGOs with websites (74 percent), it had the highest percentage of mobile-compatible sites (85 percent). The survey also found that 71 percent of global respondents regularly sent e-mail updates to their donors; that most respondents agreed social media is effective for enhancing brand awareness (95 percent), online fundraising (75 percent), and recruiting volunteers (70 percent); and that the top reason (49 percent) executives do not prioritize social media is that they are insufficiently knowledge about it.