AAPIs Connect: Harnessing Strategic Communications to Advance Civic Engagement

AAPIs Connect: Harnessing Strategic Communications to Advance Civic Engagement

Most Asian Americans and Pacific Islanders (AAPIs) nonprofits lack the strategic communications capacity they need to effectively advance civic engagement, a landscape scan from the AAPI Civic Engagement Fund finds. The report, AAPIs Connect: Harnessing Strategic Communications to Advance Civic Engagement (68 pages, PDF), found that while AAPIs are often seen as apathetic or less civically engaged, voting participation among AAPIs has been on the rise in recent years, and that individuals who self-identify as AAPI may be dedicating more of their time and resources to community-based organizations such as churches, alumni associations, and clubs, where their engagement typically goes unmeasured. The report also found that while 83 percent of AAPIs report using social media, Vietnamese (38 percent) and Filipinx Americans (30 percent) are most likely to post about politics, and that only 82 percent of Pacific Islanders have broadband access, compared with 92 percent among Asian Americans. In addition, a survey of the fund's grantees found that 94 percent of local groups said they did not have the strategic planning and/or increased organizational capacity/staff needed to achieve their communications goals. The report highlights strategies, tactics, and advice from content creators, trainers, and communications practitioners and calls on funders to fund AAPI groups — especially those that are local, bi-multi-lingual/biliterate, and/or working with harder-to-reach populations — to help build an infrastructure for communications — a critical need at a time when discrimination and violence against AAPIs is on the rise.