Disconnected: The First Nonprofit Email Survey

Disconnected: The First Nonprofit Email Survey

The Seattle-based Gilbert Center has announced a followup study to "Disconnected: The First Nonprofit Email Survey," the results of which were published earlier this month. The first survey had its genesis in the "Gilbert Email Manifesto," which argued that resources spent on e-mail strategies are more valuable to a nonprofit organization than resources spent on Web strategies; that a Web site built around an e-mail strategy is more valuable than a Web site built around itself; and that e-mail-oriented thinking will yield better strategic thinking overall. According to (what else!) an e-mail announcement from the Center, the second study "will partner leading consultants with nonprofit organizations in a number of trials to assess the effctiveness of email-based relationship development and management practices." Interested nonprofits and consultants should check out the terms of participation on the Center's Web site before applying.