The Apparitional Donor: Understanding and Engaging High Net Worth Donors of Color

The Apparitional Donor: Understanding and Engaging High Net Worth Donors of Color

While often absent from formal donor networks and philanthropic partnerships, a substantial and growing number of high-net-worth donors of color (defined as those with at least $1 million in investable assets) are engaged in giving at high levels in support of issues affecting their lives and may represent new resources for social and racial justice and other initiatives, a report from the Vaid Group and the Advancement Project finds. The report, The Apparitional Donor: Understanding and Engaging High Net Worth Donors of Color (108 pages, PDF), found that HNW donors of color primarily give in support of education and traditional charities — following a pattern established by HNW individuals generally — but also identify strongly with family and community and are informed by a desire to "give back" and create opportunity. Funded by the Marguerite Casey, Ford, Open Society, Arcus, and New York Women's foundations, the report also found that HNW donors of color are much more likely than white HNW donors to live in cross-class families and communities, where the impacts of the racial wealth gap are more apparent, and are politically diverse. The report calls for more targeted engagement with and focus on HNW donors of color by philanthropic networks, organized institutional philanthropy, academic centers, and civil society organizations, as well as for more focused efforts to build donor networks among HNW POC individuals.

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