The Full Frame Initiative (FFI) is a national nonprofit dedicated to increasing access to wellbeing throughout the United States, especially for people and communities facing poverty, violence, trauma and oppression. FFI defines wellbeing as the set of universal experiences and assets that every one of us needs for health and hope, no matter our ZIP code, skin color or bank balance. We partner with organizations, systems and communities to fundamentally shift their focus from fixing problems to fostering wellbeing. This shift leads to better outcomes, addresses layers of inequity in our country, and is sparking a broader movement for positive social change. Learn more on our website.
FFI is growing and we have created a new position on our team for a dynamic and creative Director of Communications. This person will lead the development of, and then bring to life, an effective strategic communications plan to advance both the change we seek—equitable access to wellbeing for people across the country—and our organization as the entity best positioned to lead this change. The Director of Communications will grow brand awareness, expand FFI’s reach and resources, and help propel a movement for wellbeing. FFI’s headquarters are in Greenfield, MA, with a growing number of staff working remotely throughout the country. The location for this position is flexible, within the United States.
The Director of Communications will be responsible for all print and electronic communications and serve as a lead writer as well as strategic thinker; an immediate focus will be rolling out and applying FFI’s new branding and messaging across all platforms and co-determining near-term priorities with others in the organization. The Director will manage consultants and vendors, and support and coach other staff who have pieces of responsibility for communications; as FFI grows, s/he will help build and lead a communications team. Reporting to the Chief Capacity Officer, the Director will work closely with the CEO, providing continual strategic communications counsel, and collaborate across teams to increase the visibility of FFI’s work, partnerships and impact.
- Collaborate with senior leadership to determine strategy and goals for communications and outreach; develop, implement and evaluate an annual communications plan and budget
- Lead the charge to tell the story of what an orientation toward wellbeing looks like in communities and in systems, highlighting the work of our partners and the impact of change; develop and implement an earned media strategy
- Create and maintain collateral materials for FFI marketing, including for donor communications
- Oversee the ongoing renewal and update of FFI’s website, newsletter and social media platforms; write content across platforms and enlist others as appropriate to contribute content
- Identify opportunities, key external events, and priority issues that are good vehicles for raising awareness of FFI’s work, mission and purpose
- Create communication resources--stories, case studies, videos, project summaries, digital campaigns--that will equip FFI partners and allies to build the case for wellbeing and to advance the right to wellbeing
- Manage and refine FFI’s organizational messaging, talking points and key audience messaging; support FFI board, staff and others to use the messaging in consistent and unified ways
- Monitor trends and conversations in anti-poverty, anti-oppression and intersectional movements, and in specific sectors related to FFI’s work (e.g., child welfare, domestic violence); ensure FFI’s voice is part of the dialog
- Identify additional platforms or tools that will effectively carry messages to new audiences FFI would like to bring into a national movement for wellbeing, from community members to national coalitions and social justice leaders in government, philanthropy and other sectors
- Passion for social justice and social change, and for FFI’s mission
- Bachelor’s degree and a minimum of 7 years relevant job experience in positions of increasing responsibility in communications
- Track record of developing and implementing successful communications strategies to further the goals of a campaign and an organization, and demonstrated ability to understand the balance between these
- Outstanding writing, copy editing and presentation skills
- Love of storytelling and ability to use stories as well as data to convey an organization’s impact
- Highly creative in messaging and visually presenting complex topics to a wide array of audiences
- Experience producing video and/or multimedia projects
- Track record of pitching and securing stories placed in local and national press
- Strong understanding of communications, marketing, social media platforms and tracking technologies, with commitment to continuous learning about the most effective tools to reach new audiences
- Proven project management and execution skills--getting the right stuff done day-in and day-out, nimbly shifting as priorities move; able and excited to do hands on work while building strategy
- Demonstrated ability to work with great autonomy and to be a member of a highly collaborative team
- Ability to inspire others to try new things and take on new challenges
- Experience with using communications for issue-based advocacy, grassroots campaigns or movement-building
- Experience working with a diverse, geographically scattered staff
- Experience in a start-up or rapid growth environment
- Experience serving as organizational spokesperson or with other public speaking and the ability to represent the organization in a variety of settings to a variety of audiences
- Staff management and supervisory experience
- Computer literate in a collaborative Google (G-Suite) environment: Gmail, calendar, drive
- Experience with Customer Relationship Management (CRM) tools (Salesforce a plus), project management tools and team collaboration technology
This position requires a minimum of quarterly trips to FFI headquarters, and may require other travel over time.
We offer a competitive salary and benefits, growth opportunities, and the satisfaction that comes with helping to build an organization with national impact. Ready to help build a megaphone for wellbeing, and for FFI?
How to Apply
Please send your resume and a thoughtful cover letter outlining how your skills and experiences are a good fit for FFI and this position. And don’t forget to tell us how you heard about this opportunity! E-mail documents as attachments (Word or pdf) to firstname.lastname@example.org. Please put “YOUR FIRST NAME LAST NAME Communications Director” as your subject line. Deadline is July 18, 2017.
FFI is committed to diversity, equity and inclusion. We strongly encourage people of color, people with disabilities, LGBTQ applicants and people from other underrepresented groups to apply, recognizing and respecting that diverse perspectives and experiences are valuable to our team and essential to achieving our purpose.