Director of Marketing and Communications

Third Street Music School Settlement | New York, New York

Background

Third Street Music School Settlement

One hundred and twenty-five years after its founding in 1894, Third Street serves more than 5,000 students a week through its Preschool, Music & Dance School, and its Third Street Partners Program. Third Street nurtures the aspirations of all students–regardless of their artistic ability or economic circumstances–while inspiring a lifelong love of the arts in an environment that honors achievement, creativity, and personal growth. Students range in age from 18 months to 90 years old and a generous program of need-based financial aid, merit-based scholarships, and program subsidies benefits three-quarters of all students served.

Third Street offers weekly after-school and weekend music instruction (group and individual) in most instruments and voice, along with theory, composition, ensemble and performance activities. Each student is carefully matched to a member of the School's talented, dedicated faculty. To complement musical instruction, the School also offers classes in ballet, hip-hop, and tap dance. In addition to after-school and weekend programs, Third Street offers a range of early childhood arts activities, including Third Street Preschool. Third Street also presents more than 200 free, public concerts and recitals by students, faculty and guest artists every year. Third Street is much more than an educational institution. It is a true community in which students find a welcoming second home, learn to work in harmony, and form close, lasting friendships.

Job Summary

Third Street Music School Settlement seeks a Director of Marketing and Communications to work with the Executive Director to develop, implement, manage, and measure strategic marketing strategies and effective communications to increase brand awareness, continue to attract students for its growing course offerings, and deepen engagement with key audiences. Position will research market trends, optimize digital marketing platforms, manage media relations, identify advertising and outreach initiatives, and oversee brand management and design. In coordination with senior staff and the board, he/she will identify and set the goals and objectives of the annual marketing and communications plan.

Reports To

Executive Director

Responsibilities

Strategic Communications

  • Develop and implement annual marketing and communications plan in support of Third Street's mission and strategic goals
  • Create digital and written materials for a range of audiences and platforms: website, social media, video, print
  • Oversee quality, consistency and accuracy of materials and content
  • Ensure brand consistency across materials and platforms
  • Track and measure audience engagement

Marketing and Public Relations

  • Collaborate with development team and other internal partners on fundraising initiatives, enrollment, activities and events
  • Identify and leverage opportunities to promote the mission and work of Third Street
  • Consult with leadership and board of directors on public relations matters as needed

Publications and Digital Media

  • Manage media and social media presence, maximizing opportunities to increase visibility
  • Manage website; oversee design and content
    • Develop, write and edit content for a range of email marketing initiatives such as e-newsletters and e-blasts
    • Develop social media campaigns
    • Manage and create video content to support marketing and outreach efforts
    • Serve as editor and production manager of printed materials
    • Design and produce media kits and press releases
  • Identify and cultivate relationships with media contacts
  • Maintain and track distributed material
  • Create and implement media schedules and campaigns

Project Management

  • Lead special projects related to annual marketing and communications plan
  • Engage school leadership and key stakeholders to identify project objectives and outcomes; provide ongoing updates and progress reports
  • Identify necessary resources; prepare RFP, hire and manage vendors/consultants/contractors, develop budget
  • Develop project plan, timeline and deliverables

Department Lead and Coordination

  • Develop and manage department budget
  • Develop and present marketing and communications updates to key stakeholders such as the Board, Committees and Staff
  • Identify and negotiate contracts; serve as liaison with design firms, vendors, communication contractors, and mail houses
  • Perform any other department or institution-related duties or special projects as directed by supervisor

Qualifications

  • Bachelor’s degree in marketing, communications, journalism, or related field
  • 5-7 years managing the marketing and/or communications function of an educational or similar institution, including website management, media relations and/or social media
  • Self-starter with the ability to be equally effective working independently and as part of a larger team
  • Excellent project management skills; ability to manage competing priorities and meet deadlines
  • Superb and compelling written and oral communication skills
  • Strong editing and proofreading skills
  • Knowledge of communication and professional printing industries’ standards and practices
  • Basic HTML, web design, desktop publishing, and graphic design skills
  • Familiarity with broad spectrum of social media
  • Ability to negotiate media buys
  • Knowledge of digital fundraising and marketing preferred; experience in branding is a plus
  • Photography, videography, photo/video editing skills a plus
  • Database management skills
  • Strong interpersonal skills and ability to interact with a wide range of individuals and groups from within the organization and externally
  • Ability to develop and monitor departmental budget

Compensation

Compensation is commensurate with experience

How to Apply

Please provide a PDF of your resume and cover letter to hr@thirdstreetmusicschool.org. In the subject line, write “Director of Marketing and Communications” and in your cover letter, please indicate the job board through which you found this listing. Cover letter is considered a writing sample. Due to the volume of applicants, only qualified applicants may receive a response. No phone calls.

Third Street Music School Settlement is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

Third Street Music School Settlement

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Organization: Nonprofit Organizations