Marketing & Communications Coordinator

Institute for Educational Advancement | Pasadena, California

Background

The Institute for Educational Advancement (IEA) is a national non-profit organization dedicated to supporting our nation’s most talented young people in identifying and developing their full potential.

IEA is seeking a marketing and communications professional to work with and broaden our network of participants, alumni, parents, partners, donors, and gifted educators. This individual will also assist in expanding our outreach to include national media outlets and organizations working with a diverse gifted community.

Job Summary

The Marketing and Communications Coordinator will be responsible for strengthening IEA’s public image through public relations efforts, social media outlets, online and print advertising, issuing press releases, publishing blogs and other content creation.

Reports To

Director of Operations

Responsibilities

Job responsibilities include:

  • Working with the IEA staff to identify and coordinate exhibiting and speaking opportunities at local and national conferences, community events, and other outreach opportunities
  • Implementing marketing strategy and developing and executing marketing tactics, including segmenting messages to target audiences to ensure IEA is reaching a diverse population of gifted students
  • Tracking, measuring, and reporting IEA’s web traffic and social media stats, often using third party platforms such as Google Analytics and Meltwater
  • Maintaining IEA’s website, educationaladvancement.org, and blog
  • Drafting and submitting press releases for IEA programs and policy initiatives
  • Sourcing and submitting print and online advertising and managing all external communications, including creating content for e-newsletters, marketing materials, online articles, blog, and website
  • Nurturing and growing IEA’s existing social media communities, including regularly sourcing and posting relevant content on platforms including Facebook, Twitter, Instagram, and blog, and investigating new social media platforms as they become available

Qualifications

 The successful applicant will possess the following characteristics, skills, and abilities:

  • Bachelor’s degree required; BA in Communications, Journalism, Public Relations or Marketing preferred
  • At least 1-2 years of previous work experience in marketing, communications, or public relations
  • Comprehensive knowledge and experience managing social media platforms and performance metrics (Facebook, Instagram, Twitter, YouTube, and LinkedIn), including creating short video content
  • An eye for design, ability to create simple graphics and experience creating marketing materials
  • Demonstrated success at building online communities
  • Basic knowledge of HTML
  • Experience working with WordPress or a similar platform to manage website
  • Ability to manage editorial calendars and track budgets
  • Proficient in Microsoft office – Word, Excel, PowerPoint, Publisher, and Outlook
  • Well-developed organizational, project management, multitasking, and problem-solving skills
  • Exceptional interpersonal and oral communication skills
  • Strong writing and proofreading skills
  • Understanding of nonprofit organizations
  • A passion for and interest in gifted education

  Preferred Qualifications:

  • Facebook/Google Analytics, Adobe Creative Suite and SEO experience preferred
  • Familiarity with InDesign, Photoshop, Publisher or other graphics programs a plus
  • Experience with Salesforce a plus

How to Apply

Interested persons should submit cover letter and resume to resume@educationaladvancement.org. Resumes without cover letters will not be considered. No phone calls, please.

Institute for Educational Advancement

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Organization: Nonprofit organizations