An estimated $274 million was raised online in the United States during the sixth annual Giving Tuesday event on Tuesday. The total represents a 50 percent increase over last year's total.
More than two million donations were processed during the day. Facebook, which partnered with the Bill & Melinda Gates Foundation to match up to $2 million in donations made via the Facebook platform, reportedly processed $45 million in donations. Online donations processed by PayPal and Blackbaud were up 33 percent and 28 percent over last year's totals, setting new Giving Tuesday records for the two online payment processors, with PayPal reporting donations from 175 countries totaling $64 million from more than 715,000 donors, up from 550,000 in 2016. And Blackbaud reported that it processed online donations totaling more than $60.9 million. The provider of software and services to nonprofits also reported a 20 percent year-over-year increase in the number of donations it processed; that the number of organizations receiving donations grew 8 percent; and that 26 percent of the donations it processed were made from mobile devices. The average donation amount for the day was $134.
Elsewhere, the United Way of Metropolitan Dallas raised more than $22 million for ninety-two organizations and logged more than 484,445 volunteer hours; the Cave Canem Foundation exceeded its goal of $5,000, raising some $18,000 in support of African-American poets; and JPMorgan Chase employees increased their giving some 23 percent, to $4.7 million.
"In this year of unprecedented disasters, it's humbling to see how many organizations mobilized armies of volunteers, served hot meals, rebuilt homes, provided shelter, rescued people and pets, and stood up for victims in need wherever and whenever they were needed," said Rachel Hutchisson, vice president of corporate citizenship and philanthropy at Blackbaud. "As a #GivingTuesday founding partner, we are proud that the movement continues to grow, and this year was even more powerful as the day continued to garner donations for these groups to further their work and help them accomplish even more than they thought possible."
"#GivingTuesday is a powerful reminder that despite the division we see today, giving is a shared value that unites us all. We saw countless examples in every corner of America and around the world of everyday people coming together in a spirit of generosity," said Henry Timms, executive director of 92Y and a co-founder of the event. "It demonstrates how much we can accomplish when we focus on the everyday acts of compassion that bring us closer."