The Boston Foundation Arts Fund has launched a "Be Creative" campaign in an attempt to bolster public support for its mission and spread a message about the universality of art, the Boston Globe reports.
According to a report released by the city, Boston lags far behind other cities in both public and private funding for the arts, ranking 37th out of the country's 50 largest cities in funding for the arts in a 1999 survey.
"People are concerned that there's not stable, permanent funding for the arts," noted Boston Foundation president and CEO Anna Faith Jones. "There's no major commitment to funding the arts here the way there is for education. There's not a general sense that art is an important part of everyone's life."
As part of its effort, the arts fund has launched a television and print ad campaign highlighting the importance of having art in ordinary places. The foundation hopes to raise $10 million in donations, which it will match to create a $20 million endowment. To date, the campaign has raised $4 million.
Jones, who says the initiative is designed to target the the metro Boston area's population of newly wealthy high tech entrepreneurs, realizes the campaign must match the mood of its target audience. "If you look across the country, there's a movement starting that says arts cannot just be captured in these elite temples," Jones says. "The audiences of the future are going to be different."