More than six in ten charities in the United States reported an increase in their fundraising revenues in 2014, while seven in ten expect to see additional growth in 2015, a survey by the Nonprofit Research Collaborative finds.
Based on a survey of more than 1,550 charities, the Nonprofit Fundraising Study: Covering Charitable Receipts at Nonprofit Organizations in the United States and Canada in 2014 (46 pages, PDF), found that 63 percent of U.S. organizations saw a year-over-year increase in their fundraising receipts, up slightly from the 62 percent of respondents reporting an increase in 2013 and continuing an upward trend from the 43 percent that reported gains in 2010. There were regional differences, however, with 59 percent of respondents in the North reporting an increase, down from 64 percent in 2013, while 70 percent of those in the West saw an increase, up from 63 percent the previous year. The survey also found that 73 percent of charities reported meeting their fundraising goals in 2014, well above the 59 percent and 63 percent that reported meeting their goals in 2013 and 2012.
As for 2015, 70 percent of U.S. charities said they expect to see year-over-year increases in their fundraising revenues, with 56 percent anticipating growth of between 1 percent and 15 percent, 16 percent anticipating growth of more than 15 percent, and 16 percent anticipating no growth.
A collaboration of the Association of Fundraising Professionals, the Association of Philanthropic Counsel, CFRE International, Campbell Rinker, Giving USA, the Urban Institute's National Center for Charitable Statistics, and the Partnership for Philanthropic Planning, the study also found that among the 46 percent of respondents who use social media for fundraising, 79 percent reported an increase in receipts.
"While social media is not very likely to generate a vast majority of total charitable giving, it is an important supplement to more traditional channels," said Anne Peyton of Yellow Brick Road Consulting, a member of the Association of Philanthropic Counsel. "Charities that use social media to communicate their mission and effectiveness position themselves well for the longer-term gains in the future."