Charitable giving rose 4.9 percent in 2013, the largest year-over-year increase in overall giving since the onset of the Great Recession, while online giving rose 13.5 percent, a report from Blackbaud finds.
The Charitable Giving Report 2013 (20 pages, PDF) found that, in contrast to 2012, large nonprofits — those which raised at least $10 million — experienced the most growth in fundraising revenues in 2013, up some 5.7 percent, compared with 0.3 percent in 2012. Mid-size organizations (those which raised $1 million to $10 million) and small organizations (less than $1 million) saw their fundraising revenue increase 3.8 percent and 3.6 percent, respectively, compared with 2.7 percent and 7.3 percent in 2012. The report also found that among the 3,359 nonprofits surveyed, international affairs organizations reported the greatest increase in fundraising revenues in 2013 (13.2 percent), followed by environmental and animal welfare groups (8.6 percent) and education nonprofits (6.5 percent).
In terms of online, which accounted for 6.4 percent of all giving in 2013, small nonprofits experienced the greatest increase, up some 18.4 percent, followed by large nonprofits (12.7 percent) and mid-size nonprofits (11.3 percent). According to the report, faith-based organizations saw the greatest increase in online donations (18.1 percent), followed by healthcare organizations (14.5 percent) and education nonprofits (14.4 percent).
"[The year] really showed that the fundraising environment is continuing to improve for the vast majority of organizations,"said Steve MacLaughlin, director of Blackbaud’s Idea Lab and co-author of the report. "The combination of growth across organizations of all sizes and a reversal of negative trends by all sectors contributed to a positive year."