The gift will establish an endowment in support of the hospital's Cancer and Blood Disease Institute (CBDI), Vision Center, and Inpatient Rehabilitation Services unit. The late Margie Petersen and her husband, Robert, founder and chair of Petersen Publishing Co., were longtime supporters of the hospital, for which Margie also served as a trustee. The foundation's previous support for CHLA programs and projects includes an $8.5 million gift to create a state-of-the-art inpatient rehabilitation space. In recognition of its latest gift — and in honor of Robert Petersen's role as founding publisher of Hot Rod and Motor Trend magazines and founder of the Petersen Automotive Museum — CHLA will name the main driveway at its Sunset Boulevard campus the Margie and Robert E. Petersen Entry Plaza.
"Through their transformative philanthropy and leadership, the Petersens dedicated their lives to helping children overcome obstacles of all kinds," said CHLA senior vice president and chief development officer Alexandra Carter. "They would be proud to know that this gift will help save children from debilitating illnesses by helping one of the nation's top children's hospitals provide families and patients the multidisciplinary, family-centered care they need."
"This endowment expands the Petersens' legacy of generosity by providing CHLA with a resource that will forever advance our mission to create hope and build healthier futures for children," said CHLA president and CEO Paul S. Viviano. "I am so grateful for this gift that will support a wide range of initiatives including research projects, technology upgrades, clinical care, key physician recruitment, capital projects, unreimbursed care, and more."