Clinton Foundation, Next Generation Launch 'Too Small to Fail' Initiative

The Bill, Hillary and Chelsea Clinton Foundation is partnering with Next Generation to launch Too Small to Fail, an initiative designed to improve the health and well-being of children age 5 and under.

To that end, the initiative will promote research about brain development and the importance of nutrition in early childhood health and development; launch campaigns to encourage parents and caregivers to take steps that improve learning and health and that urge the private sector to improve conditions for families and their children; and convene stakeholders in a national discussion to advance the science of early childhood development. Initially developed by Next Generation, a strategic policy and communications organization, with support from the TomKat Charitable Trust and the W.K. Kellogg and Ford foundations, the iniiative also has formed a partnership with Parents magazine.

"Too Small to Fail will seek out and promote evidence-based, measurable actions parents can take — such as talking to their toddlers to increase their vocabulary and pregnant moms taking prenatal vitamins to support their babies' health," said Ann O'Leary, vice president and director of the Children & Families program at Next Generation. "The initiative will also pinpoint actions that business leaders can take, like managing work schedules so parents can spend time with their young children, and providing education and information to consumers about the importance of early learning and early health."

"One of the best investments we can make as a nation is to give our kids the ingredients they need to develop in the first five years of life," said Hillary Clinton, co-chair of the Clinton Foundation. "We will help bring together the tools that will give children the chance to succeed by the time they're five, so that when those kids get to school, they're able to compete, they are more able to pursue their own dreams."

"Clinton Foundation and Next Generation Launch 'Too Small to Fail' Children's Initiative." Bill, Hillary and Chelsea Clinton Foundation 06/14/2013.