While nearly two-thirds of corporations increased their giving between 2010 and 2013, the rate of growth in corporate giving is slowing, a report from CECP finds.
According to the report, Giving in Numbers: 2014 Edition (54 pages, PDF), the rate of increase in median total giving among companies that gave at least 10 percent more in 2013 than in 2010 — about half of all companies surveyed — fell from 21 percent in 2011 to 17 percent in 2012 to 6 percent in 2013. Among all other companies, median total giving fell 6 percent in 2013, the largest drop in that metric since the end of the Great Recession.
In addition, the survey found that the median number of grantees per corporate grantmaker fell 21 percent between 2010 and 2013, while the average grant size grew 43 percent, which suggests that companies are becoming more strategic in their grantmaking and, in many cases, aligning their giving and employee engagement programs with their long-term business strategies.
"As companies settle into this post-recession economy and normalize their business practices, corporate giving is no exception," said Michael Stroik, manager of research and analytics at CECP. "Companies implemented more strategic and business-aligned community investment strategies during the recession, which continue today. They continue to see the win-win of their more strategic — and in many cases, increased — community investments as their revenues rise with their societal engagement."