CVS Health Foundation Launches $5 Million Tobacco-Prevention Effort

The CVS Health Foundation in Woonsocket, Rhode Island, has announced a five-year, $5 million initiative aimed at reducing tobacco use among young people. 

Launched in partnership with the Campaign for Tobacco-Free Kids, the initiative, Making the Next Generation Tobacco-Free, announced an inaugural round of grants totaling $250,000 in support of efforts to reduce tobacco use among at-risk youth, educate the public about tobacco use by young people, and increase youth engagement in tobacco-prevention activities. Announced on Kick Butts Day, the grants were awarded to BREATHE California of Los Angeles, which will use the funds to bring its tobacco prevention program to eight thousand underserved students in Los Angeles County; the California School-Based Health Alliance, which will use its grant to increase the capacity of school-based health centers to implement youth-led tobacco prevention programs in the state; the Health Promotion Council of Southeastern PA, which will expand its youth-led public health advocacy efforts in Pennsylvania; and the Ohio Public Health Partnership, which will advocate to increase tobacco taxes in the state, equalize the tax on other tobacco products, and designate twelve percent of the proposed tax increase for tobacco prevention and cessation programs.

"We're excited to celebrate Kick Butts Day by showing our commitment to helping young people lead tobacco-free lives in partnership with the Campaign for Tobacco-Free Kids," said CVS Health Foundation president Eileen Howard Boone. "We are proud to support the dedicated work of these grantees who share our goal to educate young people about the dangers of tobacco in the hopes of making the next generation tobacco-free."

"CVS Health Foundation Announces Grant Awards to Reduce Youth Tobacco Use." CVS Health Foundation Press Release 03/18/2015.