Diageo pledges $10 million for HBCU financial aid

Diageo pledges $10 million for HBCU financial aid

Diageo North America, a global beverage leader, has announced a $10 million commitment in support of financial aid at historically Black colleges and universities.

The commitment will fund permanent endowments in support of student financial aid at twenty-five HBCUs, including Alabama A&M, Delaware State, Fort Valley State, Florida A&M, Howard University, Jackson State, Morgan State, North Carolina A&T, Tuskegee, and Winston-Salem State universities, Xavier University of Louisiana, and the University of the Virgin Islands. Scholarship grants will be awarded to students in different disciplines and majors and distributed according to each institution’s financial aid process. Diageo also will create Innovation Hubs at select institutions focused on providing experiential learning and mentorship opportunities and curriculum development assistance.

"I am proud to work for a company that shares my commitment to equity and inclusion. Diageo's long history of supporting efforts to contribute to the greater good, are values that we consistently challenge ourselves to embrace," said Malcolm Ellis, co-chair of the A.H.E.A.D. business resource group at Diageo North America and an alumnus of Howard University. "For over a century, HBCUs have blazed trails in several disciplines for countless Black professionals and still remain a haven and a refuge for many. This partnership supports pipelining of talent into business and industry."