Facebook commits $200 million in support of Black businesses, voices

Facebook commits $200 million in support of Black businesses, voices

Facebook has announced commitments totaling more than $200 million in support of African American-owned businesses and organizations.

Following on the heels of an announcement by the company earlier this month that it would donate $10 million in support of racial justice organizations, the commitments include $75 million in cash grants and ad credits for Black-owned small businesses and nonprofits that serve the African-American community and $25 million in support of Black content creators. As part of a broader $1.1 billion investment in African-American and minority suppliers and communities, the company also will spend at least $100 million annually with Black-owned suppliers.

In addition, the company pledged $5 million to more than two hundred and fifty thousand Facebook Fundraisers ($19 each) created to benefit the Equal Justice InitiativeThurgood Marshall College Fund, and Innocence Project; will award a hundred thousand scholarships to African-American students working to acquire digital skills certifications through its Facebook Blueprint program; will provide free digital skills training to two million members of the Black and Latinx communities over the next three years through its Elevate program; and will create a new space in its Lift Black Voices app to highlight stories about the African-American experience, share educational resources, and inspire people to take action. 

In an effort to build a more diverse and inclusive workforce, the company — which had already set a goal of doubling the number of African-American and Latinx employees and achieving 50 percent representation from underrepresented communities by the end of 2023 — also committed to increasing the number of people of color in leadership positions by 30 percent, including 30 percent more African Americans. 

"Achieving racial justice and equity is a goal all of us share — and a goal that will take real work to achieve," wrote Facebook COO Sheryl Sandberg in a blog post. "This is just the start of how we plan to help in this fight. We'll continue to listen and take action to support the long-term success of the Black community."

Sheryl Sandberg. "Supporting Black and diverse communities." Facebook blog post 06/18/2020.