The investments follow the successful piloting earlier this year of the Local News Subscriptions Accelerator program, an intensive twelve-week program during which fourteen metro newspapers tested various subscriber acquisition strategies, both on- and off-Facebook. The new commitments include $3.5 million to launch the Facebook Membership Accelerator, a three-month bootcamp-style curriculum designed to help nonprofit news organizations and local independent publishers convert and retain paying subscribers by providing access to exclusive membership content and experiences.
Facebook also will make a $1 million donation to NewsMatch, a national matching campaign at the Miami Foundation that doubles donations to nonprofit newsrooms by pooling funds from a group of local and national funders that includes the Democracy Fund, the Johns S. and James L. Knight Foundation, the John D. and Catherine T .MacArthur Foundation, and the Ethics and Excellence in Journalism Foundation.
"As always, the suite of Accelerator pilot programs is borne out of our commitment to trusted, informative, and local journalism," wrote Campbell Brown, Facebook's global head of news, in a blog post. "We look forward to these next steps in ensuring our platform connects people to the news and information that is most important to them as part of the Facebook Journalism Project."