Launched in 2012, #GivingTuesday is a global day of giving positioned as a "do-good" alternative to the post-Thanksgiving shopping and consumption associated with Black Friday and Cyber Monday. Donations made to participating nonprofit organizations through Facebook's charitable giving tools beginning at 8:00 am EST on November 28 will be matched — up to $50,000 per nonprofit, or $1,000 per fundraiser or donate button — until the matching funds run out. Facebook and the Gates Foundation are contributing $1 million each for the campaign, and all matched funds will be paid out to nonprofits through Network for Good's donor-advised fund.
Facebook also announced that it will waive all fees for #GivingTuesday donations made with its tools during the day.
"When Henry Timms started Giving Tuesday in 2012, he hoped it would make a difference and change the world," Facebook COO Sheryl Sandberg wrote in a Facebook post. "Over the past five years, it's done just that. 'The secret sauce of Giving Tuesday has been community', he said once. Henry's right — there's nothing more incredible than a community working together for good."
(Photo credit: #GivingTuesday)