The Bill & Melinda Gates Foundation has announced the launch of the Living Proof Project, a multiyear awareness campaign designed to highlight the success of U.S. government efforts to improve health around the world.
The project will show how U.S.-supported initiatives to fight malaria, AIDS, and other diseases are saving and improving the lives of millions of people in poor and developing countries. In recent years, U.S. support for global health programs has increased significantly with the launch of the President's Emergency Plan for AIDS Relief, which has helped save an estimated 1.2 million people since 2004 by expanding access to HIV prevention and treatment.
According to the foundation, major U.S.-funded global health initiatives are achieving impressive results. They include the Global Fund to Fight AIDS, TB, and Malaria, which has helped deliver 88 million insecticide-treated bednets to protect young children from malaria; support from the U.S. Agency for International Development for tuberculosis treatment programs in forty-one developing countries; the President's Malaria Initiative, which reached an estimated 32 million people with malaria prevention and treatment services in 2008; and the Global Alliance for Improved Nutrition, which is working to ensure that tens of millions of children in developing countries receive essential nutrients.
The Living Proof Project will include a Web site that provides global health success stories in multiple formats, including video, photo galleries, interactive graphics, and personal profiles; television, radio, print, and online advertising featuring children and adults in developing countries who are "living proof" of successful investments; and a multimedia presentation by Bill and Melinda Gates on October 27 to policy makers and opinion leaders in Washington, D.C., highlighting opportunities to build on the successes of the project.
"We want to show Americans that their investments in global health are working," said Bill Gates. "We should all be proud that U.S.-funded health programs are saving millions of lives and bringing new hope to poor and developing countries."