Hartford, Cambia Health Launch Palliative Care Awareness Initiative

Hartford, Cambia Health Launch Palliative Care Awareness Initiative

The Cambia Health Foundation in Portland, Oregon, and the New York City-based John A. Hartford Foundation have announced a three-year, $4.25 million partnership to improve care for older adults and others facing serious illness and the end of life.

With investments of $3.5 million from JHAF and $750,000 from Cambia, the Building Public Engagement and Access to Palliative and End-of-Life Care initiative will support efforts under way at the Cambia Palliative Care Center of Excellence at the University of Washington to improve the way healthcare professionals and patients understand and approach serious illness care. To that end, the center will collaborate with seven organizations to disseminate evidence-based innovations and communications designed to reshape public attitudes toward palliative and advance care planning.

Partner organizations — Ariadne Labs/Serious Illness Care Program, the Center to Advance Palliative Care, the Coalition to Transform Advanced Care, Respecting Choices, the Conversation Project, the National POLST Paradigm, and VitalTalk — will work with the center to spread public messaging through newsletters, national seminar sessions, presentations, video blogs, convenings, and reporting and will also receive core support to scale their operations and boost their capacity.

In an earlier phase of the initiative, the seven organizations worked together and with other stakeholders on CareLab, a transformative scenario planning resource that invites people with serious illness and/or in end-of-life care to seek out next-generation options.

(Photo credit: John A. Hartford Foundation)

"Cambia Health Foundation and the John A. Hartford Foundation Unite to Improve Awareness and Access to Serious Illness and End-of-Life Care." Cambia Health Foundation and the John A. Hartford Foundation Press Release 08/29/2019.