Awarded as part of the foundation’s five-year, $200 million commitment to financial inclusion initiatives, the funds will be used to create educational content and multimedia programs that reach nearly 75 million people in up to ten countries. To be launched in 2014 in Brazil, China, India, and Mexico, the initiative will later be expanded to Europe and the Middle East.
Through the initiative, the two organizations will forge local partnerships to help deliver financial programs to families with children, using research to customize messages to the needs of families in the targeted countries and then gauging their reach, understanding, utilization, and educational and social impact. To that end, the program will leverage multiple platforms relevant to each country, including digital and broadcast media, community outreach efforts, local events and seminars, and MetLife employees.
“Since 2009, Sesame Workshop and MetLife Foundation have effectively partnered to bring critical messages and content to children and caregivers, using the power of multiple media platforms and the Sesame Street Muppets,” said Sesame Workshop president and chief executive officer H. Melvin Ming. “With this new commitment, we are expanding our partnership to address the essential issue of financial inclusion by including practical everyday lessons of basic numeracy, self-regulation, and other key social skills to provide valuable educational experiences and resources. Targeting caregivers, we will mount an impactful global initiative to build financial empowerment around the world, improving their prospects for a brighter, more secure future.”