Based on a survey of more than fifteen hundred individuals, the 2014 Millennial Impact Report (26 pages, PDF) found that while only 34 percent of respondents said a potential employer's involvement with a cause was a factor in their job search and 39 percent researched the company's "cause work" before an interview, 55 percent said they were persuaded to accept the job after discussing an employer's cause work in the interview. Women and those who already volunteer or donate to philanthropic causes were more likely than men and non-volunteers to research and consider an employer’s support for a cause.
Now in its fifth year, the report found that a large majority of the millennials surveyed felt they were contributing to a company that was making a positive impact in the world and that they preferred participating in team-based volunteer projects rather than company-wide giving campaigns. The report also found that, beyond compensation and benefits, the main factor in a millennial's decision to stay with a company was having his or her passions and talents recognized and fulfilled (53 percent), forming bonds with co-workers (20 percent), and believing in the company’s mission and purpose (20 percent).
"We are seeing much more of this work-life blending model where millennials are blending who they are, what they do, what they stand for, and the causes and things they care about into the workplace," Derrick Feldmann, the president of consulting firm Achieve, told the Chronicle of Philanthropy.
The survey also found that 88 percent of respondents donated to a charity in 2013, up from 83 percent in 2012, and that they gave more than in previous years, with more than a quarter (28 percent) donating between $100 and $500. Close to half of all respondents also said they had participated in company-wide service days (44 percent), volunteered (44 percent), or participated in a project with their team or department (47 percent).