NewsMatch, a national campaign that doubles donations made to local news organizations that are members of the Institute for Nonprofit News, has announced that it raised $7.6 million from individual donors and a coalition of funders in 2018, a 58 percent jump over the total raised in 2017.
Held between November 1 and December 31, the grassroots campaign received contributions from more than 240,000 people — including more than 50,000 who were giving to a nonprofit newsroom for the first time — in support of 154 organizations. In 2018, participating newsrooms raised 11 percent more during the campaign than they had in 2017 and secured more than $675,000 in additional matching commitments from major donors and foundations.
Small and midsize organizations saw the biggest growth in year-end support, with increases of more than 30 percent in the number of individual donors, the number of donations, and dollars raised. According to NewsMatch, individual donations to nonprofit news outlets in 2018 totaled more than $116 million, a 50 percent year-over-year increase.
Launched in 2016 by the John S. and James L. Knight Foundation, NewsMatch has received additional support from the Democracy Fund, the Facebook Journalism Project, the Colorado Media Project, the Present Progressive Fund at Schwab Charitable, and the Ethics and Excellence in Journalism, John D. and Catherine T. MacArthur, Jonathan Logan Family, Rita Allen, and Wyncote foundations, among others.
"The success of this year's NewsMatch campaign speaks to the growing sophistication of nonprofit news organizations who have cultivated the trust of their communities," said Christina Shih, vice president of business development at the News Revenue Hub, which provided training and support to participating newsrooms before and during the campaign.
"In an environment where news faces growing threats, these results are a bright spot, showing how individuals from coast to coast are committed to supporting quality news," said Sue Cross, executive director and CEO of the Institute for Nonprofit News.
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