Nonprofits seeing less long-term COVID-19 impact on fundraising

Nonprofits seeing less long-term COVID-19 impact on fundraising

The share of nonprofits expecting COVID-19 to have a significant impact on their fundraising over the long term fell at the beginning of September to the lowest level since June, a weekly tracking survey by Grenzebach Glier and Associates finds.

Based on a survey of nearly eighteen hundred nonprofits conducted between August 24 and September 6, the report, Survey of COVID-19 Impacts on Fundraising Operations (35 pages, PDF), found that 42 percent of respondents anticipated a "high" negative impact on fundraising over the next ninety days, down from 47 percent in early August and 45 percent in July and just above the 41 percent recorded in June. Another 35 percent expected a "moderate" negative impact, up from 29 percent in early August, 24 percent in July, and 32 percent in June, while the share expecting a "low" negative impact fell to 10 percent, from 14 percent in early August, 11 percent in July, and 12 percent in June. 

The survey also found that among nonprofits whose fiscal year ended June 30, 41 percent reported that total private donation revenue increased in FY20 on a year-over-year basis, with 26 percent reporting no change in revenue and 33 percent reporting it declined, while more than a quarter (26 percent) reported an increase in the number of new donors, 20 percent reported no change, and 54 percent reported a decline. The report also found that 75 percent of respondents said their organization or fundraising department had made cuts to its budget, compared with 72 percent and 78 percent in August and July; 24 percent had permanently laid-off staff, compared with 18 percent (August) and 26 percent (July); and 33 percent had furloughed staff, compared with 32 percent (August) and 31 percent (July).

"Nonprofits reporting longer-term impact of COVID-19 on fundraising." Grenzebach Glier and Associates press release 09/06/2020.