Online Giving Campaign Raises $14 Million for Minnesota Nonprofits

Online fundraising platform has announced that more than $14 million was raised to support Minnesota nonprofits through its Give to the Max Day campaign on November 17.

Some 39,000 individuals made donations during the twenty-four-hour campaign to benefit more than 3,400 organizations. The funds were partially matched by grants totaling $500,000 from the Saint Paul, Minneapolis, and Bush foundations.

About fifty nonprofits raised more than $40,000 each through the campaign, while another 350 groups raised $10,000 or more, the Minneapolis-St. Paul Star-Tribune reports. Second Harvest Heartland, a St. Paul-based hunger relief organization, topped the list with $183,291 in direct donations plus $7,266 in matching funds and a $5,000 prize from Rounding out the top three were St. Joseph's College of Saint Benedict, which received more than $114,000 in donations and matching funds and a $2,500 prize, and Twin Cities Public Television and the Minneapolis-based Animal Humane Society, which each received around $70,000 in donations and matching funds and a $1,000 prize.

"I'm sitting here with my jaw dropping," Beth Kanter, a visiting scholar at the David and Lucile Packard Foundation who blogs about nonprofits and social media, told the Star-Tribune. "You had a critical mass, a good strategy...and a very charitable state. You've set the bar."

"Thank You Minnesota...." Announcement 11/18/2009. Jean Hopfensperger. "State Makes the Most of 'Give to the Max Day'." Minneapolis-St. Paul Star-Tribune 11/19/2009.