Outdoor clothing and gear company Patagonia has announced that it will donate $10 million — representing the value of the merchandise it sold on Black Friday — to environmental organizations.
When the company announced earlier this month that it would donate 100 percent of its global retail and online Black Friday sales to grassroots nonprofit groups working to protect the air, water, and soil for future generations, it was hoping to generate $2 million for the environment. But Patagonia customers, seeing the company's pledge as a "fundraiser for the earth," responded enthusiastically. The company, which is based in Ventura, California, is a member of 1% for the Planet, an alliance of businesses that contribute 1 percent of total annual sales to environmental groups, as well as a signatory to an open letter calling on elected officials to reaffirm the U.S. commitment to the Paris climate agreement. Its past grantees include 350.Org, the Environmental Law & Policy Center, the Arroyo Seco Foundation, and the Wilderness Society.
"By getting active in communities," the company stated in a blog post, "we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change."