Peach Bowl Awards $20 Million to Children's Healthcare of Atlanta

Peach Bowl Awards $20 Million to Children's Healthcare of Atlanta

Peach Bowl, Inc., which manages one of the nation's oldest college football bowl games, has announced a $20 million gift in support of the Aflac Cancer and Blood Disorders Center at Children's Healthcare of Atlanta.

The largest gift ever made by the Peach Bowl will establish the Peach Bowl LegACy Fund and support clinical drug trials designed to advance promising new drugs and treatments for childhood cancers. Named in memory of Anna Charles Hollis, the six-year-old daughter of the Peach Bowl's vice president of sales, Benji Hollis, the fund was announced on the one-year anniversary of Anna's death from acute myeloid leukemia. The Peach Bowl also has committed to donate up to $1 million from the Peach Bowl Touchdowns for Children's campaign to the fund.

Only 4 percent of the National Institute of Health's annual funding is earmarked for research on childhood cancers, and in the last forty years only one out of every twenty-two cancer drugs approved by the Food and Drug Administration was for use in children.

"The Peach Bowl LegACy Fund will be unique in that it will be earmarked specifically for research and clinical trials to develop more effective and less toxic treatments for our pediatric patients," said Aflac Cancer Center chief Douglas K. Graham. "This is a very rare and special circumstance where the greatest need will be targeted and met with funds that can make a difference. We at the Aflac Cancer Center are very appreciative for these funds and for the potential this has to positively impact so many of our patient families."