The PepsiCo Foundation in Purchase, New York, has announced an $18 million investment in She Feeds the World, an initiative launched by poverty fighting organization CARE to combat gender inequality in the global agricultural sector.
With the investment, CARE will provide five million female farmers and their families in Egypt, Guatemala, India, Nigeria, Peru, and Uganda with education, resources, and the economic support they need to increase their productivity and crop yields, boost their incomes, and secure financing and connections to new markets. In developing countries, women account for nearly half of all agricultural labor. But because they often lack proper training, tools, and rights to the land they farm, they often work up to thirteen hours more per week than male agricultural workers. Through the program, CARE and the PepsiCo Foundation ultimately hope to benefit fifty million female farmers worldwide.
To that end, the two organizations are launching a video campaign, "Closing the Crop Gap," that will feature female videographers talking to female farmers in India, Egypt, Poland, Guatemala, and the U.S. about the agricultural challenges they face. Starting March 7, members of the public will be asked to vote for their favorite video and will receive a kiva.org microloan credit in exchange. The winning videographer will be invited to create an extended series that details the work of women in agriculture.
"We are thrilled to partner with the PepsiCo Foundation, which shares our belief that women farmers possess enormous potential to substantially improve family nutrition and reduce hunger. Grounded in seventy years of experience developing impactful and proven models, CARE's She Feeds the World is a bold approach that aims to scale what works," said CARE president and CEO Michelle Nunn. "We know that we cannot do this work without engaging forward-thinking private sector partners, like the PepsiCo Foundation, to catalyze systemic and lasting change."