San Francisco-based Salesforce, Inc. has announced a $5 million partnership with (RED) to benefit the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
As part of the multiyear partnership, Salesforce will provide funding, employee time, and technology resources to help accelerate efforts to fight AIDS. In addition, Salesforce and (RED), which was created to help provide a sustainable flow of funds from the private sector to the fight against AIDS, will jointly participate in events such as Dreamforce 2016, the world's largest software conference, and World AIDS Day. The latest commitment from Salesforce which was announced at the World Economic Forum in Davos, Switzerland, is in addition to the $1 million it pledged to the Global Fund last year in conjunction with the U2 iNNOCENCE + eXPERIENCE Tour.
"We're delighted to see Salesforce partner with (RED) to bring both money and technology to the AIDS fight," said (RED) CEO Deborah Dugan. "Salesforce's commitment further underlines the important role that the private sector plays in beating this preventable, treatable disease, which has killed more than thirty-four million people to date."