Target Launches $5 Million Giving Competition With 'Ellen DeGeneres Show'

Target has announced that it will distribute $5 million in grants to elementary and secondary schools recommended by viewers of the Ellen DeGeneres Show.

The Minneapolis-based retailer will award grants of $100,000 each to K-12 schools recommended by viewers of the talk show as part of its pledge to distribute $1 billion in support of education by the end of 2015. To participate, viewers must submit through the show's Web site the name of a school that needs help and a compelling story that explains why the school should receive a grant. From those submissions, Target will select fifty schools to receive a grant, which can be used for new books, upgraded technology, and other efforts designed to improve the school's learning environment. In addition, two schools will be featured on the Ellen DeGeneres Show.

"Education is at the heart of Target's giving, which is why we look for innovative ways to give to schools in need while engaging our [customers] at the same time," said Laysha Ward, president of Target community relations. "We are proud to team up with the Ellen DeGeneres Show and its viewers to help us select fifty schools to each receive a $100,000 grant that can be used to purchase the resources that students and teachers need to excel in the classroom."

"Target to Award $5 Million to Schools in Need." Target Press Release 11/28/2011.