The University of Southern California's Annenberg School for Communication and Journalism has announced a joint gift in support of its media center from CBS, alumna Julie Chen ('91), and her husband, CBS Corp. president and CEO Leslie Moonves.
Located in the new Wallis Annenberg Hall, the 20,000-square-foot state-of-the-art media center integrates audio, video, and text production for delivery on all platforms; houses USC Annenberg’s student-run digital, television, radio, and public relations operations; and features a glassed-in "do-it-yourself" video broadcast studio designed to enable students to direct and produce a Web or TV program while sitting in front of the camera. In recognition of the gift, the center will be named the Julie Chen/Leslie Moonves and CBS Media Center.
Chen, who graduated from USC Annenberg with a bachelor's degree in broadcast journalism and English, currently serves as host of CBS's The Talk and Big Brother; Moonves is a member of the USC School of Cinematic Arts' board and a past member of the USC Annenberg board. The school has raised more than $100 million — including a $50 million lead gift from the Annenberg Foundation — toward its $150 million fundraising goal in support of Wallis Annenberg Hall, scholarships and fellowships, chaired professorships, and new student projects.
"After visiting the campus and seeing the impressive Wallis Annenberg Hall for the first time, I was inspired to support my alma mater and prouder than ever to be a Trojan," said Chen. "Spending time with the bright, engaged students I've met at USC Annenberg — and seeing these cutting-edge studios and workspaces come to life — energized and motivated me to be involved and hopefully make an impact on future generations of journalists and communicators."