The Wharton School of the University of Pennsylvania has announced a $15 million gift from an anonymous donor in support of an initiative to advance the use of big data to improve decision making and generate actionable business insights.
The gift will create the Data Science and Business Analytics Fund and launch Analytics at Wharton, an initiative to accelerate innovations in the use of sophisticated analytical tools to solve business challenges and leverage opportunities. To that end, the program will bring together five existing programs: the Wharton Customer Analytics Initiative, the Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, and Wharton Research Data Services. Eric T. Bradlow, chair of Wharton’s marketing department and co-founder of the Wharton Customer Analytics Initiative, will serve in the newly created position of vice dean for analytics.
"In the twenty-first century, leaders will increasingly use data and analytics to develop insights that will help them make better decisions and become better leaders. The creation of Analytics at Wharton demonstrates our commitment to using big data to transform how business is done," said Wharton dean Geoffrey Garrett. "This gives us the opportunity to expand our analytics research, curriculum, and industry engagement to respond to the enormous interest from our students, our faculty, and business at large in championing the responsible use of data to benefit society."