WKKF Launches Initiative on Racial Healing, Transformation

The W.K. Kellogg Foundation has announced the launch of an initiative to help communities embrace racial healing and uproot conscious and unconscious beliefs in the hierarchy of human value.

Through the Truth, Racial Healing & Transformation (TRHT) initiative, the foundation and a coalition of more than seventy partners will work to develop and support inclusive, community-based healing activities and policies aimed at changing collective community narratives and broadening the understanding Americans have for their diverse experiences. To that end, TRHT will assemble national and local commissions to hold public meetings on the consequences of racial inequity and build systems and structures aimed at creating more equitable opportunities. Gail C. Christopher, who directed the foundation's American Healing program, will become vice president of TRHT and remain a senior advisor to the foundation.

One component of the initiative is a multifaceted media campaign — "Remix the Narrative" — which is designed to counter negative perceptions of people of color and various religious and ethnic groups. To accomplish its goals, TRHT plans to adapt some of the practices and lessons developed by truth and reconciliation commissions in other parts of the world and apply them to the United States in an effort to help resolve the consequences of centuries of racism and structural inequities.

In addition, the foundation announced, in conjunction with the Northeastern University School of Journalism, the release of an analysis of recent polling data showing that public opinion among whites in the U.S. has shifted significantly, underscoring the foundation’s view that a large segment of the public is ready for a comprehensive initiative focused on racial healing.

"Our nation looks at far too many people as deficits, instead of assets," said Kellogg Foundation president and CEO La June Montgomery Tabron. "Entrenched beliefs create an uneven disbursement of opportunities that give advantages when it comes to jobs, education, housing, civic participation, and health. TRHT follows a proven and structured process for implementing change that can allow all children to matter and have opportunities to succeed."