YouTube commits $100 million to amplify Black voices

YouTube commits $100 million to amplify Black voices

YouTube has announced a $100 million fund dedicated to developing and supporting African-American artists and creators. 

As part of a broader effort to center and amplify Black voices and perspectives, on Saturday the online video-sharing platform hosted a live stream fundraising event, "Bear Witness, Take Action," featuring musical performances and roundtable discussions with artists, creators, public figures, and activists, with donations raised through the event benefiting the Equal Justice Initiative. In addition, earlier this month the video-sharing platform announced a $1 million grant to the Center for Policing Equity. And throughout the month of June YouTube's Spotlight channel will highlight racial justice issues and the perspectives of the African-American community alongside historical content, educational videos, and protest coverage.

"Building on our work over the past several years, we're taking this moment to examine how our policies and products are working for everyone ⁠—but specifically for the Black community ⁠—and close any gaps," wrote YouTube CEO Susan Wojcicki in a blog post announcing the fund. "[M]ore broadly, we will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist, and bullying content."

(Photo credit: Center for Policing Equity)

Susan Wojcicki. "Susan Wojcicki: My mid-year update to the YouTube community." YouTube blog 06/11/2020.