To save lives by preventing malaria, a leading killer of children in Africa.
Nothing But Nets was created by the United Nations Foundation in 2006 after Sports Illustrated columnist Rick Reilly challenged each of his readers to donate $10 to cover the costs of purchasing, transporting, and distributing anti-malaria bed nets to families in Africa. In support of the campaign, the Bill & Melinda Gates Foundation will match each donation, net for net. To date, more than 17,000 people have donated $1.2 million — enough to buy 100,000 nets. The nets, which can reduce malaria transmission by 50 percent and last about four years, are distributed through the Measles Initiative, a partnership of the United Nations Foundation, American Red Cross, U.S. Centers for Disease Control and Prevention, World Health Organization, UNICEF, and local governments and ministries of health in each country.
Outstanding Web Features:
A 2007 People's Voice Webby Award winner, the Nothing But Nets site provides an interactive net-distribution map; biographies of the campaign's "MVPs" (individual, corporate, and celebrity donors); and an educational Deliver the Net game. The site fosters connections by encouraging visitors to visit and link to its pages on YouTube, My Space, Facebook, and Flickr. It also offers information on how to get involved, with specific instructions for individuals, corporations, and faith-based groups.