Mission: To dramatically increase the number of organ donors in the U.S. using a central organ donation registry and social media posts as evidence of donor wishes.
Background: There are fifty-two organ donation registries in the United States, one for each state, and they don't collaborate. This is a problem, especially for registered organ donors who decide to relocate to a different state. In addition, there are multiple steps involved in registering as a donor that serve as a deterrent for many people. Enter Greg Segal, a former venture capitalist, who, after watching his father wait five years for a donated heart, founded ORGANIZE in 2014 with Jenna Arnold, a media producer and educator, to streamline the process — and get every state in the Union to embrace social media as a way to communicate organ donors' wishes.
Outstanding Web Features: ORGANIZE is a centralized cloud-based platform that makes it easy to register to be an organ donor and/or to tweet your wish to be one. Leveraging the fact that social media creates an essentially imperishable record of your activity, the site captures tweets and hashtags related to organ donation (#iwanttobeanorgandonor, #organdonor, #donatemyparts, etc.) and logs it into a searchable registry. Currently, six out of fifty states are using ORGANIZE's free system to ensure that one's family and friends have access to any donor wishes you post publicly on Twitter. ORGANIZE also is working on a "Donor for Facebook" application that will help patients who are looking for "living" donations (kidney or liver) find a match on Facebook, and in September it will team up with mobile dating app Tinder, video website Funny or Die, and various universities and hospitals on a campaign designed to boost awareness of, and registrations for, organ donation. For those interested in starting an organ donation drive, the site also offers suggestions for social media calls to action.