The Robert Wood Johnson Foundation is inviting applications for its 2020 Culture of Health Prize. The program is designed to elevate the compelling stories of community members who are working to transform neighborhoods, schools, businesses, and more — so that the opportunity for better health flourishes for all.
The prize celebrates what communities have done as well as how they have done it. In Phase 1 of the application process, communities are encouraged to showcase the breadth of work and collaboration happening across the entire community and across sectors. The prize recognizes work that has already been accomplished, so there is no required workplan, budget, or reporting. Community accomplishments may be an individual policy, program, or strategy, or an integrated or closely-related collection of policies, programs, or strategies. Taken together, community accomplishments should reflect work that goes beyond any single intervention and showcases progress toward better health, opportunity, and equity. Applicants should describe how each accomplishment relates to identified community challenges and how it may impact historically excluded populations or geographic areas in the community.
Through the program, up to ten winning communities will receive a $25,000 cash prize; customized communications materials about their community, including videos, photos, and stories captured by journalists and other communications professionals; strategic communications guidance leading up to, during, and in follow-up to the prize winner announcement; national and local promotion of their stories and successes, including outreach to media, policy makers, and networks of organizations; and opportunities to interact with and learn from other national and local leaders working to build a Culture of Health, including past prize winners through the prize alumni network.
Applicant communities that win a grant will be required to designate a local U.S. governmental entity or tax-exempt public charity operating in its community to accept the $25,000 cash prize on their behalf. Community partners can decide together how to use the funds to benefit the community; budget reports on prize expenditures are not required.
To be eligible to apply for a prize, a community must be a geographically-defined jurisdiction in the United States that falls into one of the following categories: county, parish, borough, city, town, village, or other municipality with a publicly elected governing body; federally recognized tribe or a state-designated Indian reservation; Native Hawaiian organization serving and representing the interests of Native Hawaiians in Hawaii; or a region defined as geographically contiguous municipalities, counties, and/or reservations. Neighborhoods and states are not eligible to apply.
Application involves a three-phase process. Phase I applications are due November 4, 2019. Upon review, selected applicants will be invited to submit Phase II applications by January 16, 2020. Site visits will be conducted in Phase III for semi-finalist communities in April - May 2020.
RWJF will be hosting a Culture of Health Prize Phase I informational webinar on September 24, 2019.
See the RWJF website for complete program guidelines, application instructions, and to register for the informational webinar.