In addition to promoting the best of American literature through the National Book Awards, the National Book Foundation seeks to expand the audience for literature in America.
Through its Innovations in Reading Prize, NBF recognizes individuals and institutions that have developed particularly innovative methods of creating and sustaining a lifelong of reading.
The organization seeks applications from individuals and institutions that can demonstrate a commitment to literature and the promotion of reading for its own sake. Key criteria include creativity, risk-taking, and a visionary quality, as well as a novel way of presenting books and literature. Priority will be given to applications featuring an interdisciplinary approach and innovative thinking with respect to design, technology, social change, social entrepreneurship, or other aspects. Potential candidates can enter themselves for consideration or be nominated by others.
The winner will receive $10,000 and be featured prominently on the NBF website and in other digital publicity.
Any U.S. citizen or institution is eligible to apply.
See the National Book Foundation website for complete program guidelines, nomination instructions, and information about past winners.