The sustainable nonprofit

The Sustainable Nonprofit (TSN) examines critical issues related to nonprofit sustainability through the eyes of nonprofit leaders, practitioners, and consultants. For more information, contact Mitch Nauffts, PND's publisher and editorial director, at mfn@foundationcenter.org.

The role of offline and online behavior in advancing social causes

The role of offline and online behavior in advancing social causes

Derrick Feldmann November 2, 2020

An analysis of how young Americans responded to the COVID-19 pandemic and protests against police brutality against African Americans found that social media tends to bring together both like-minded people and people with polarizing views across all types of divides for "conversations" that unfold in real time....

Evaluation has a key role to play in racial equity work

Evaluation has a key role to play in racial equity work

Dominica McBride October 29, 2020

The founder and CEO of BECOME, a nonprofit organization that uses evaluation as a tool to advance social justice and thriving communities, argues that evaluation is most effective when it is culturally responsive and engages multiple stakeholders — especially those likely to be impacted by the intervention — in the process of developing questions, designing solutions, and recommending next steps based on lessons learned....

How to achieve brand consistency for your nonprofit

How to achieve brand consistency for your nonprofit

Howard Adam Levy October 16, 2020

The president of the Red Rooster Group outlines seven steps to ensure consistent application of a unified visual identity and messaging, which is critical to building brand recognition....

Donors have an opportunity to build on last year's strong giving

Donors have an opportunity to build on last year's strong giving

Rick Dunham September 16, 2020

The the immediate past chair of the Giving USA Foundation and founder and CEO of Dunham + Company observes that charitable organizations that have maintained donation levels did so by pivoting quickly to donor-centric communications that emphasized the challenges donors might be facing while also affirming the relevance of their missions, and that many donors have cited COVID-19 as the main reason they plan to give more....

Nonprofits: it's time to redefine your corporate relationships

Nonprofits: it's time to redefine your corporate relationships

Derrick Feldmann September 4, 2020

Feldmann, whose latest book is The Corporate Social Mind, argues that nonprofits have an opportunity, even a responsibility, to help companies successfully engage customers, employees, and stakeholders in taking action on social issues....

Thinking twice before hosting a virtual fundraiser

Thinking twice before hosting a virtual fundraiser

Evan Wildstein August 3, 2020

Wildstein, a fundraiser for the Kinder Institute for Urban Research at Rice University, outlines important questions and considerations nonprofits should examine before deciding to host a virtual fundraising event....

Young Americans, racial equity, and the pandemic

Young Americans, racial equity, and the pandemic

Derrick Feldmann July 23, 2020

In his latest, Feldmann shares five key takeaways from a series of survey questions posed to young Americans (ages 18-30) conducted immediately after the killing of George Floyd....

The power of diverse boards: an argument for change

The power of diverse boards: an argument for change

Pam Cannell June 19, 2020

The CEO of BoardBuild explains how diversity drives organizational performance, inclusion drives action, and the outcome is equity — and calls on nonprofit board members to speak out about developing policies that strengthen diversity and building leadership that supports change....

A good RFP attracts better partners for your project

A good RFP attracts better partners for your project

Howard Adam Levy June 12, 2020

The president of brand strategy firm Red Rooster Group outlines steps for creating a clear Request for Proposal and selecting the right branding agency or fundraising consultant who can help a nonprofit revise its strategic plan and shape its future.... 

The Reinvention of the Nonprofit

The Reinvention of the Nonprofit

Derrick Feldmann June 2, 2020

In this time of uncertainty, nonprofits' embrace of innovation and technology should not merely be focused on substitution, writes Feldmann, but should aim instead to develop entirely new experiences....

Nonprofits Need Certainty in Uncertain Times

Nonprofits Need Certainty in Uncertain Times

Sarah DiJulio May 22, 2020

Before the crisis, writes M+R's DiJulio, the key to effective digital fundraising was to communicate timely, emotionally relevant appeals designed to motivate supporters to feel like they can make a difference. That hasn't changed a bit....

Nonprofits and COVID-19: No Money – No Mission

Nonprofits and COVID-19: No Money – No Mission

Ernest Rosemond, Leslie Crutchfield April 27, 2020

The executive director of Business for Impact at Georgetown University's McDonough School of Business and the program director for Business for Impact's New Strategies program argue that some nonprofits will thrive in the current volatile environment, some will be forced to close, and some — with the help of smart, speedy planning — will survive....

Five Strategies for Advancing Your Mission in 2020

Five Strategies for Advancing Your Mission in 2020

Michael J. Marker March 30, 2020

The managing director VOX Global, a strategic communications agency, argues that the months leading up to the presidential election presents philanthropic and nonprofit leaders with an opportunity to highlight important issues, contribute to and inform the national dialogue, and advocate for the public interest....

Nostalgia and Social Change

Nostalgia and Social Change

Derrick Feldmann February 11, 2020

The question in 2020, writes Feldmann, is not so much about what we might do to recreate an earlier age of activism, but rather what we have learned from the past and how can it be applied to the present and future....