An estimated $511 million was raised online in the United States during the eighth annual #GivingTuesday event earlier this week, the event's organizers report.
According to the GivingTuesday Data Collaborative, online giving increased significantly from nearly $400 million in 2018, with estimated total online and offline giving across sixty countries of $1.97 billion. The collaborative, which includes more than sixty contributing partners and forty global data labs, uses data provided by Benevity, Bloomerang, Charity Navigator, CiviCore, Classy, the Combined Federal Campaign National Capital Area, Donately, DonorPerfect, DonorsChoose, Facebook, Fidelity Charitable, GiveCampus, Global Impact, GlobalGiving, GoFundMe, HIPGive, Movember, Network for Good, Omaze, PayPal, Qgiv, Salsa, and Tiltify.
"Generosity is a core trait and value that brings people of all races, faiths, and political views together," said GivingTuesday co-founder and CEO Asha Curran. "GivingTuesday creates a shared space where we can see the radical implications of a more generous world. We continue to be amazed by the amount of tangible and intangible measures of generosity expressed in every corner of the world. Our ultimate goal is to inspire generosity not just on just one day a year, but to transform the way we think about and act on giving year long. This year's new estimate of both online and offline giving is one more step we're taking toward reflecting the scale and power of GivingTuesday as a movement."
(Photo credit: GAGives/#GivingTuesday)