Allstate Foundation Launches $45 Million Good Starts Young Campaign

Allstate Foundation Launches $45 Million Good Starts Young Campaign

The Allstate Foundation in Northbrook, Illinois, has announced a five-year, $45 million commitment in support of an initiative aimed at helping youth build social and emotional learning skills.

As part of its Good Starts Young campaign, the foundation will be lining the National Mall in Washington, D.C., this weekend with monument-like pedestals inscribed with aspirational phrases such as "Farmer to End World Hunger," "Teacher to Solve Global Illiteracy," and "Architect to Eliminate Homelessness." With help from Allstate Foundation Good Starts Young ambassador, actress, and youth advocate Monique Coleman and actor Lonnie Chavis, youth will be encouraged to step onto pedestals that inspire them, take a selfie, and share via social media.

Through the Good Starts Young program, the foundation aims to provide youth with access to programs that cultivate social and emotional learning skills and help them realize their full potential. Available nationwide to parents, teachers, and others through several of the foundation's nonprofit partners, the programs include the Collaborative for Academic, Social and Emotional Learning (CASEL) resources for educators, CASEL SEL in the Home, the WE Volunteer Now Campaign, WE Charity Youth leadership conferences, WE Schools educator resources, and Advanced Placement with WE Service.

"I was fortunate to begin developing social and emotional learning skills at a young age — and I had help. These skills not only helped me to become a better actress, but also a better person," said Coleman. "I'm proud to join the Allstate Foundation, and a young, emerging talent like Lonnie Chavis, to bring much needed awareness to the importance of the critical skills that will help youth to achieve personal success and make an impact tomorrow."

"Empowering young people by harnessing their talents and passions will build a better world," said Allstate chairman, president, and CEO Tom Wilson. "We believe these skills will inspire youth to be leaders and history-makers and achieve their full potential."