American Family Insurance announces $105 million equity initiative

American Family Insurance announces $105 million equity initiative

American Family Insurance has announced a five-year, $105 million initiative aimed at addressing equity gaps nationwide.

The Free to Dream initiative is focused on strengthening efforts related to economic empowerment, education and health equity, climate resilience, criminal justice reform, and workforce diversity, equity, and inclusion. To that end, the initiative will provide investments in social impact startups through the American Family Institute for Corporate and Social Impact and financial support through the American Family Insurance Dreams Foundation and its Community Investments and Partnerships area.

"We must use our voice and financial strength to help create an environment where all are free to pursue their dreams," said American Family Insurance chair and CEO Jack Salzwedel. "American Family will always stand with, and for, equity — it's the right thing to do for our company, our employees, and our communities."

"Free to Dream is more than American Family. It's intended to inspire, create and support partnerships with other companies, organizations and the public sector to effectively address these issues together," said chief operating officer Telisa Yancy. "The time is now to go beyond words and take deliberate and collaborative actions that result in profound change."