Corporate giving increased between 2017 and 2019

Corporate giving increased between 2017 and 2019

Median charitable giving by two hundred and twenty-three of the largest global corporations increased in 2019 to $23.5 million, a report from Chief Executives for Corporate Purpose (formerly Committee Encouraging Corporate Philanthropy) finds. 

Based on survey data from a matched set of a hundred and eighty-three companies, the report, Giving in Numbers: 2020 Edition (58 pages, PDF), found that between 2017 and 2019, median contributions increased 7 percent, from $26.4 million to $28.3 million, and that half of the companies in the sample boosted giving by at least 2 percent, with 27 percent of respondents reporting increases of more than 25 percent. According to the analysis, the healthcare industry — which relies heavily on product donations as a percentage of non-cash giving (82 percent) — accounted for nearly 60 percent of the increase in corporate giving since 2017, reporting a 24 percent increase in aggregate giving and a 107 percent jump in median contributions. 

Based on weekly surveys conducted during 2020, the fifteenth edition of the report also found that nearly half the companies in the sample said their 2020 giving budgets had increased or would increase as a result of their COVID-19 response efforts, while nearly two-thirds expect to maintain their 2021 giving at 2020 levels, with 18 percent saying they expect to increase their giving in 2021.

The study also found that two out of three companies gave internationally in 2019, allocating 23 percent of their total contributions on average in support of international causes, while median international giving jumped 49 percent, to $5.1 million from $3.4 million in 2017. By contrast, median domestic community investments grew 29 percent in 2019, to $29.1 million from $22.6 million in 2017. In addition, the survey found that the median dollar value of corporate matching gifts fell 18 percent between 2017 and 2019, while the employee volunteer participation rate held steady, rising slightly from 30.6 percent to 32 percent for the matched set. Survey respondents also reported that their measurement of social outcomes and impacts continued to deepen and was applied mostly to strategic programs.

"Giving in Numbers: 2020 Edition." Chief Executives for Corporate Purpose report 11/12/2020. "CECP data offers a unique look at social investments before and after 2020." Chief Executives for Corporate Purpose blog post 11/12/2020.