Digital fundraising, strategic financial planning key to resilience

Digital fundraising, strategic financial planning key to resilience

Charities worldwide see organizational management capabilities as critical to the resilience of charities in a post-pandemic recovery, a report from the Charities Aid Foundation of America (CAF America) finds.

Based on a survey of more than eight hundred charities in a hundred and fifty-two countries, the report, Future-Proofing Nonprofits for the Post-Pandemic World (13 pages, PDF), found that three-quarters (75.6 percent) of respondents say building organizational resilience will require finding new ways to fundraise with digital technology, followed by using communication more effectively for fundraising and resource mobilization (71.05 percent) and cultivating new and existing donors to diversify funding sources (69.24 percent). Other priorities for charities in the survey include building and sustaining financial reserves (63.38 percent), identifying digital tools for better connecting with stakeholders (61.25 percent), ensuring that organization's engagement efforts and services are broadly accessible, inclusive, and equitable (64.67 percent), and strategic financial planning (52.73 percent).

Published in partnership with the Indiana University Lilly Family School of Philanthropy at IUPUI and the Resource Alliance, the sixth in a series of surveys about the impact of the COVID-19 on global charities also found that, as of December, 93.07 percent of respondents reported being negatively impacted by the pandemic, up from 91 percent in August and 90.4 percent in June but still below the 96.5 percent and 94.36 percent seen in the March and May surveys. Nearly seven in ten (69.95 percent) respondents said they were equipped to remain financially viable amid the uncertainty created by the pandemic and its impact on the economy.

"Charities need to be focused on future-proofing themselves for the post-pandemic world," said CAF America president and CEO Ted Hart. "The resilience of charities relies on the key competencies of nonprofits in organizational management. Our goal is to ensure that long-term resilience and bolster the ability of nonprofits to face the unforeseen challenges ahead and advance their mission in the face of future adversity."