Dr Pepper Snapple Group Commits $11 Million for Active-Play Initiatives

Dr Pepper Snapple Group Commits $11 Million for Active-Play Initiatives

Dr Pepper Snapple Group has announced grants totaling $11 million in support of active-play efforts across North America.

The grants include $10 million over three years to KaBOOM! to expand the organization's Let's Play initiative, which was launched in 2011 with a $15 million grant from DPS. Since then, Let's Play partners have built forty-one playgrounds in local communities and provided grants ranging from $500 to $30,000 to improve an additional two thousand. The latest funding from DPS will help support the creation of thirty new playground builds and improvements to nearly four hundred existing playgrounds.

In addition, DPS awarded $1 million to Good Sports, Inc., a nonprofit based in Quincy, Massachusetts, to provide athletic gear, footwear and equipment to community organizations across the United States, a program that is expected to benefit nearly 1.6 million youths.

"Nothing is more essential to a child's health and well-being than safe places to play where kids can explore outside the box, creating active minds and active bodies," said KaBOOM! founder and CEO Darell Hammond. "Our partnership with DPS has been instrumental in raising the national conversation about why play matters and, on behalf of the families and communities served by the partnership, we are grateful for their support."