The Girl Scouts of the USA has launched a for-profit subsidiary, GatherBridge, a content site and media brand for women between the ages of 25 and 54.
According to the organization, GatherBridge is the first for-profit subsidiary to be launched by a major nonprofit and will generate revenue from advertising in support of GSUSA's mission-based initiatives. Content on the site will include articles, podcasts, long- and short-form blogs, and videos that capture multiple perspectives and include inspirational messages and information about wellness, work, money, and parenting.
"We are proud to be disrupting the revenue model for how brands can utilize nonprofit fundraising," said Sapreet Kaur Saluja, chief of strategic partnerships and new ventures officer at GSUSA. "GatherBridge fills the current gap in the marketplace by providing a brand-safe one-stop destination for content rooted in usefulness with a holistic approach that’s inclusive of the diversity of perspectives and needs of our readers."