This year's Giving Tuesday celebration — an online campaign that encourages people to ignore holiday-related consumerism for a day and "give back" — totaled $21 million, the Chronicle of Philanthropy reports.
According to data compiled by Blackbaud and Network for Good, total online donations made to participating organizations on December 3 rose some 75 percent from the $12 million raised in 2012, the inaugural year of the campaign. A spokesperson for PayPal, the e-commerce transaction hub, told the Chronicle that Giving Tuesday donations made through its site doubled last year's total, although the site did not release actual dollar figures. The Chronicle also reports that the number of charities participating in the event quadrupled to more than 10,000, up from 2,500 in 2012.
Giving Tuesday organizers said the most successful fundraising efforts were conducted by the United Methodist Church and the City of Baltimore, which raised $6.5 million and $5.6 million, respectively. UMC offered to match donations up to $500,000 and collected more than 16,300 gifts from nearly 11,000 donors in thirty-four countries. Some nonprofits — including the Loaves & Fishes Community Pantry in Naperville, Illinois, and the Maryland SPCA — far exceeded their fundraising goals by promoting Giving Tuesday early and reminding potential supporters through social media and e-mail that donors had pledged to match their donations.