With an initial endowment of $3 million, the foundation will support predominantly female-led programs focused on protecting "humankind, animalkind, and plantkind." In conjunction with its launch, the foundation announced an initial round of $100,000 grants to a cohort of WILD Innovators, ten women-led projects around the globe. In addition to the funding, the projects will be matched with WILD Advocates — artists and influencers who use their digital platforms to boost awareness of the projects. Other predominantly female-led projects supported by the foundation include MIT Solve's 2021 Resilient Ecosystems Global Challenge, the National Resources Defense Council's Rewrite the Future Program, One Earth, the Recycling Partnership, the Rodale Institute, Women's Earth Alliance, and the Wildlife Conservation Network. The foundation plans to invest at least $10 million in women-led conservation projects by 2030, the deadline to meet the United Nation's Sustainable Development Goals.
"We are wildly different by design," said WILD ELEMENTS Foundation board member and WILD ELEMENTS chief executive officer Nikki Eslami. "Women are on the front lines in the fight to save our planet. We can and must disrupt the status quo by finding ways to feed into their work, which is directly impacting local communities for the better. Plus, by partnering women innovators with women advocates, we can elevate solutions through education, inspiration, and activation."